CopyLink

Your Comprehensive Membership Copywriting and Marketing Resource

• Discover successful and proven ways to improve the persuasiveness and sell in the copy you (and your team) prepare.
• Gain greater results from your direct mail, advertising, marketing, website development and renewals/recruitment/retention campaigns.
• Build your team's skills to the highest levels of copywriting excellence.

The BEST marketing and advertising copywriting (and training) program you will EVER receive … at the BEST price.

What is CopyLink?

• CopyLink is an e.book designed for membership/marketing staff, offering a proven, low cost, easy to use copywriting and training program rolled into one.
• CopyLink contains lots of tips, hints and guidelines from 'The Masters' of copywriting in campaign planning, strategy and writing copy that informs, persuades and sells. Gain results from your advertising and marketing, efficiently and effectively.
• CopyLink is a copywriting training course - it is self paced and ideal for inducting new staff or bringing your less experienced people up to speed quickly and effortlessly. Your team will write better ads and direct mail with more pulling power.
• CopyLink is a thesaurus of the most commonly used words in marketing and advertising (as an example, there are over 40 variations to that overused word 'unique' alone!). It is a powerful, point and click copy primer which can be utilised by you, and your team, with amazing results. There are thousands of easy to use word and phrase permutations.
• CopyLink will help you with copywriting for direct mail campaigns, your website, promotions, just about any marketing activity. It is quick, easy and efficient and INSPIRATIONAL.

Who is CopyLink designed for?

• Membership Managers.
• Membership Sales Professionals.
• Membership Marketing Professionals.
• Website designers who write copy.
• Anyone in your organisation who writes direct marketing material.

What does CopyLink contain?

Part 1 contains 49 pages devoted to copywriting, campaign planning and advertising strategy. This comes in PDF format, containing a number of training tools and resources.

Contents are:

SECTION 1 – Preparing an Advertising Strategy

• What is the objective of writing copy?
• The five rules of copywriting/direct marketing.
• What makes copywriting and direct marketing work?
• Creative (interesting) philosophies for copywriting and direct marketing.
• Putting the campaign together.
• Adding value to your business -USP.
• Selling things – positioning your customer/developing a USP – an exercise.
• What motivates people to respond to an ad or a direct mailer?
• The SABRE formula.
• General principles for improving copy.
• How to write copy that works.
• The headline.
• Body copy.
• Illustrations/Layout.
• How an e.letter should end.
• The AIDA formula.
• The 21 most powerful copywriting rules of all time.

SECTION 2 – Copywriting Words and Phrases

Part 2 is the thesaurus of words and phrases, utilising a point and click methodology to give your people easy and fast access.

What does CopyLink Cost?

The price for CopyLink is:

$77 NFPN Members

$99 Non-Members

This is what you will receive, available to downloaded to you in PDF format:

• The 49 page copywriting, campaign planning and self-paced training program.

• Over 75 pages of words and phrases – unlimited options to create power packed headlines, interesting body copy, persuasive calls to action and more dynamic ads and letters.

• A suggested copywriting training agenda.

We GUARANTEE your satisfaction. If, for any reason, you are not happy with your purchase of CopyLink – we will refund your investment.