Gaining Membership Mastery - for Beginners
New Course in 2010
A comprehensive one day training program covering every aspect of membership and revenue growth for those who are new or inexperienced membership managers, volunteers or staff who deal with members (and donors) but have never been fully trained.
A one day (8.30am – 4.00pm) program
• Melbourne, Tuesday 2 March 2010 Competed
• Brisbane, Tuesday 9 March 2010 Completed
• Sydney, Wednesday 10 March 2010 Completed
• Perth, Wednesday 14 April 2010
• Christchurch, Thursday 24 June 2010
Venues
PERTH:
TBA
(New Zealand Venue will be advised closer to the event)
* All participants will receive a complimentary membership to the Membership Growth Club plus a copy of the 320 page Membership Growth Toolkit plus worksheets. $180 value!
The Training Program will cover:
*Marketing and Promotion strategies for success in member recruitment, retention and renewals.
*Current factors affecting your organisation’s membership strategies and four key steps to improve them.
*Market segmentation/market research – what you need to know to build membership.
*Developing your ‘Unique Selling Proposition’ (USP) to drive membership growth.
*Defining value, benefits and innovation – creating dynamic membership offers
*Membership acquisition channels – what works and how to build on them.
*Creating a prospect sales funnel – low prospects = low membership – explode your membership with this formula.
*Developing systems for membership growth.
*New members – induction and orientation, to totally avoid first year member loss.
*Member retention strategies for success – member engagement, building on member value and creating member advocacy.
*Member Service Excellence, creating a culture of service and care – the 12 vital steps.
*Developing a successful member ‘keep in touch’ program.
*Designing your member renewals campaign, tips, ideas and solid guidelines for success.
*Lost member reactivation – how to ‘win back’ or conduct an exit interview.
*Revenue earning strategies for financial growth.
*Putting your plan together for ultimate membership growth results.
You will be given a powerful workbook, tools and handouts. You will receive complimentary membership to the Membership Growth Club (a total online membership development package – the best in the world). A $180 value.
FEES
Australia AU$449 for 1 – 2 participants / AU$399* for 3 + participants from the same organisation (GST incl). Fees quoted are per participant.
New Zealand NZ$449 for 1 - 2 participants / NZ$399* for 3 + participants from the same organisation (GST incl) Fees quoted are per participant.
*For three or more particpants from the same organisation please use the code MULT to receive the discounted fee.
MEMBER FEES:
Australia AU$349 for 1 – 2 participants / AU$299 for 3 + participants from the same organisation (GST incl). Fees quoted are per participant.
New Zealand NZ$349 for 1 - 2 participants / NZ$299 for 3 + participants from the same organisation (GST incl) Fees quoted are per participant.
*"if you have not received a code via email"
Not-For-Profit Network members please email sharon@nfpn.com.au for your code.
Membership Growth Members Club please email kevin@membershipgrowth.com.au for your code
Australia
New Zealand




